Harvard Research Finds the Optimal Photo Uniqueness That Drives Airbnb Bookings Harvard Research Finds the Optimal Photo Uniqueness That Drives Airbnb Bookings

Harvard Research Finds the Optimal Photo Uniqueness That Drives Airbnb Bookings

A photograph can fill a calendar or empty one. New research from Harvard Business School quantifies exactly how much visual distinctiveness influences booking behavior on Airbnb - and, critically,